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Asia media summit opens in Beijing

BEIJING - Global media stakeholders converged in Beijing on Tuesday to network and discuss development strategies at the Asia Media Summit, which is organised on an annual basis by the Asia-Pacific Institute for Broadcasting Development (AIBD).

This year's gathering has attracted more then 800 delegates, including policy-makers, media professionals, scholars, and stakeholders of news and programming from the Asia-Pacific region, Africa, Europe, the Middle East and North America.

Among the VIPs present at the opening session was Minister of Presidential Affairs and Public Administration, Ms Lesego Motsumi.

Also participating from Botswana at the summit are members of the National Broadcasting Board (NBB).

With the theme "Creativity, Credibility, Rights and Responsibilities," this year's gathering will focus on such issues as declining public trust in the media, the need to strike a balance between media ethics and freedom, achieving universal content access in the face of growing commercialisation, digital migration challenges, and copyright issues.

In his welcoming remarks the head of the publicity department of the Chinese Communist Party, Mr Liu Yunshan, observed that the summit's topics reflected growing concerns and shared challenges among international media stakeholders.

He further expressed his hope that all countries would strengthen cooperation in news communication, information technology and business operations, and share resources on the basis of "equality, mutual benefit and mutual success."

Also speaking at the opening session, the AIBD President, Mr Thoyyib Mohamed Waheed, expressed hope that the gathering of media movers and shakers would offer new paradigms and insights in the fast-changing digital landscape to make digital broadcasting more responsive to developmental needs. BGCIS

(26 May 2010, Daily News)



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